eranuser

e-ran user app

PUBLISHED

07 sep 2024

SERVICES

UI/UX re-Design

INDUSTRY

Technology

About e-ran

E-ran is a Super App initiated by a Filipino company with the aim of supporting small to medium-sized business enterprises in enhancing their profitability by expanding their market reach.

A mobile application that integrates various services and features into a single platform, offering a wide range of functionalities to its users. While doing so E-ran also provides various opportunities for users, riders, merchants, service providers, and marketers to make good earnings.

Approach

The original design was not only outdated but also overly simplistic, lacking the depth and thoughtfulness needed to stand out in a competitive market. It appeared hastily put together, with little to no consideration for market trends or an analysis of competitors’ designs.

Our first priority was to completely revamp its look and feel, bringing it into alignment with modern design standards. We focused on making it more visually striking, user-friendly, and capable of capturing the attention of potential users at first glance. This transformation was crucial to ensuring the app could hold its own in an increasingly competitive landscape.

Result

The updated design represents a complete transformation from the original. We introduced sleek, modern elements and a cohesive color palette to enhance the visual appeal and create a more polished, professional look. Every detail was carefully considered, from the intuitive layout to the improved navigation, ensuring a seamless and enjoyable user experience.

We also incorporated features inspired by thorough research into industry trends and competitor analysis, setting the app apart while meeting user expectations. These changes weren’t just cosmetic—they were strategic, designed to position the app as a strong contender in a highly competitive market. The result is a design that is not only visually compelling but also functionally superior.